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MiProfile Privacy Policy

The MiProfile Privacy Policy governs how visitor information (your information) is gathered and will be used. Please take a few minutes to read this policy carefully.

MiProfile provides its solutions to entrepreneurs and consumers worldwide.

Except as provided in this Privacy Policy, unless MiProfile previously agrees in writing, all information provided to MiProfile, including information exchanged through electronic communication, is neither privileged nor confidential.

Your Information That MiProfile May Collect Online.

You can affirmatively submit to MiProfile certain user information pertaining to your interaction with MiProfile. User information may include a search query (such as the name and location of a business or charity) or other information as described more fully below. You can also provide location information (so that you can search near you or in an area you specify), or billing or donation information. We also may infer your geographic location based on your IP address or other information. User information may also include information pertaining to a marketplace complaint, such as your name, postal and e-mail address, phone and facsimile numbers, and description of the complaint or customer review.

When you submit your information on the MiProfile website, you also submit your name and email address to MiProfile. MiProfile may share that information with a third party, if a third party connect with you. When you apply to be a MiProfile arbitrator, you submit your name, address and other contact information, and information about you. MiProfile may also collect information from a business that inquires about MiProfile accreditation, conference attendance or program participation, some of which could constitute identifying information about a sole proprietor, as well as identifying information from individuals acting in their business capacity. If you report a scam through MiProfile Scam Tracker, you submit to MiProfile your name, state/province, postal code, email address and, if elected, telephone number

Some applications on MiProfile websites to which you may submit comments or other information are administered by third parties. These applications collect, use and share information under third party privacy policies.

MiProfile utilizes Google Maps API to provide consumers with the location of user selected businesses. This feature is added at the option of business. The user has the option to request directions to the business through Maps API. No user submitted data is collected, maintained or stored by MiProfile. Further information on Google's privacy standards can be found - click here to access.  

MiProfile may obtain personal data regarding media contacts and influencers from a variety of sources, including Cision.

If you wish to know more about how such information is collected and used, please refer to Cision’s privacy notice - click here to access

MiProfile's websites are not designed with the purpose of attracting any person under age 13. MiProfile does not knowingly collect or maintain any personal information from children under the age of 13.

MiProfile provides its services to businesses and consumers Worldwide.

Cookies and Other Persistent Identifiers

MiProfile or third parties we contract with may use persistent identifiers such as cookies, embedded scripts, web beacons, pixel tags, log files, or similar technologies to collect certain information about visitors to our site and interactions with our online and mobile sponsorship information or advertisements.

MiProfile may transfer, or allow third parties to collect, analytic information about your visit to MiProfile to help us improve our websites and better serve you when you visit us online in the future. Analytic information may include such identifiers as your browser type, IP address, referring site URL, web pages you view and links you click on while navigating within our sites.

We use this information for a number of purposes, such as to provide easier site navigation, access to forms, or to track analytics and certain statistical information that enables us to improve our site and provide you with more relevant content and information on our site and other sites.

We may also use third party analytics and advertising tools, or allow third party companies, to serve ads and/or automatically collect certain non-personal information from you when you interact with our site, advertising, or social media. This may include click stream information, browser type, time and date, subject of advertisements clicked or scrolled over. These third party tools or companies may use technology such as cookies, web beacons, pixel tags, or log files to collect such information.

How MiProfile Uses Your Information

We will use information you affirmatively submit to MiProfile for the purpose for which it is submitted, such as to reply to your email, respond to your inquiry, handle your complaint, publish your customer review or comment, process billing transactions, register your participation in an event, respond to requests related to program participation, review applications to be a MiProfile Premium Member or Moderator, publish your scam report and communicate with you when necessary. We may also use such information to provide operational notices, in program record-keeping and to conduct research on industry marketplace practices. We may publish aggregate data, but the aggregate data will not include any user information you provided to us. At this time we do not respond to "do not track” signals issued by web browsers. We may contact individuals registering for events with information about other MiProfile events or, if relevant, membership or sponsorship opportunities.

We may use third party contractors to act on our behalf, and these contractors are obligated to not disclose or use your information for other purposes.

MiProfile relies on information collected from our users to develop new services and conduct analysis to enhance current content and services. Information collected from you may be used to review usage and operations of our site and address any resulting issues with our site.

At certain points where your information is collected on our site, there may be a box where you may indicate you would like to be on a mailing list to receive information about MiProfile or its affiliated organizations. This election box only appears in places where the service collecting your information maintains such lists. You can remove your name from a MiProfile mailing list by utilizing the appropriate unsubscribe feature contained in the emails.

MiProfile may also use the information we collect from you to enhance your online experience and provide you with customized site content and targeted information on the site, across third party sites, or through your mobile device.

Your Ad Choices

MiProfile may allow third parties to collect and use information about your browsing activity on our website in order to serve you more relevant ads based on your interests. MiProfile adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (click here to access), and commits to providing consumers with notice and choice about interest-based advertising.

On pages where we allow third parties to collect data for interest-based ads, you will see the notice "Your Ad Choices" near the link to the Privacy Policy. When you receive an ad based on your interests, you will see the Advertising Option Icon in or near the ad to provide you with notice that the advertisement is tailored to your possible interests as inferred from your browsing activity.

Other Ways Your Information May Be Shared

Inquiries, Complaints and Reviews - In order to process a complaint, MiProfile may send the complaint to the business (which may be outside of your country), handle the complaint itself, or refer the complaint to another appropriate organization for handling. MiProfile may handle complaints against foreign businesses or MiProfile may refer such complaints to an appropriate foreign organization. Depending on the type of complaint, MiProfile will provide complaints to the company complained about and, in some situations, to the company's franchisor or licensor for quality control purposes. MiProfile may also send a customer review to the subject business (which may be outside of your country). By completing a complaint or review form or sending us a request or inquiry, you are authorizing us to forward your information to the appropriate MiProfile office or to the proper business.

MiProfile Scam Tracker

We will publicly post your description of the reported scam on the MiProfile Scam Tracker website along with your postal code. We will share your name, state/province, postal code, email address and other information you submit with other Miprofiles' administering MiProfile Scam Tracker. We may also share this information with governmental agencies, law enforcement and other appropriate organizations for investigation or research. With your consent, MiProfile may share your information in response to media inquiries.

Other purposes

MiProfile may also share your information under the following circumstances: (a) We routinely share North American complaint and MiProfile Scam Tracker information with the Federal Trade Commission for its consumer protection activities. (b) We respond to requests from governmental agencies or where required by law (such as by subpoena, investigative demand, court order or regulation). (c) We may share information where our records indicate a company may be engaged in fraudulent activity or other unfair or deceptive practices that we believe should be referred to a governmental agency or a private organization whose work is consistent with the MiProfile mission. (d) We may share information with appropriate governmental authorities, where warranted by a company's failure to (i) participate in MiProfile self-regulatory programs; (ii) follow procedures or implement a decision of MiProfile EU Privacy Shield or (iii) participate in or honor the recommendations of the National Advertising Division, Children's Advertising Review Unit, National Advertising Review Board, Electronic Retailing Self-Regulatory Program, or Online Interest-Based Advertising Accountability Program. (e) We may share information with appropriate persons or governmental authorities, where your communication suggests possible harm to others. (f) We may share business information with third parties for such purposes as allowing search engines and others to identify MiProfile accredited businesses, or for quality control purposes of franchisors or licensors

International Transfers

If you are visiting MiProfile from outside the Republic of South Africa, be aware that your information will be transferred to, and maintained on, computers located within different countries. The collection, use, retention and any other processing of your information will be governed by South African law and further by the specific jurisdictions where that information is stored, unless otherwise specified. MiProfile provides its services to businesses and consumers Worldwide.


If MiProfile changes this policy in the future, we will post the changes here and indicate the date of the changes at the top of the policy.